Ecommerce CFO for Amazon and Shopify Brands
Ecommerce CFO that answers: Can you buy inventory next month?
MuseMinded provides ecommerce accounting and CFO support for Amazon and Shopify sellers.
Three regular views
Monday cash forecast
- Accounts, cards, inventory payments
- Know if you can buy next month
- Before the PO, not after
Weekly digest
- Revenue and ads by channel
- New vs returning, contribution margin
Monthly P&L
- P&L after the close
- Channel margin and SKU leak
- One decision for the month
Ecommerce CFO for Amazon and Shopify brands
Bookkeeping is separate
Not tax. Not a one-time valuation. Books that support profit, cash and inventory decisions — then CFO judgment on top. See Amazon bookkeeping and Shopify bookkeeping.
$1,500 a month
Monday cash forecast, weekly digest and monthly P&L. Existing clients stay at $750.
$2,600 every two weeks
The same three deliverables, with more time spent reviewing your financials and working through decisions.
$4,000 a week
For operators who need hands-on financial review and decision support every week.
For the decisions ahead of you.
A good fit
You sell on Amazon, Shopify, or both, with roughly $500K–$5M in annual revenue. You place inventory orders and spend on ads, and each decision has to work with the cash available.
You want to use your numbers to think through what comes next. Ecommerce CFO support builds on reliable books, helping you weigh inventory purchases, ad spend, and cash before you commit.
Not the right fit
If you only need a tax return, this service isn’t the right fit. If you want bookkeeping alone, see Amazon bookkeeping or Shopify bookkeeping.
Questions before you book.
How is this different from bookkeeping?
Bookkeeping tells you what happened and what the business earned. CFO support builds on those numbers with a cash forecast and regular reviews to help you decide about cash, inventory, and spending. For bookkeeping alone, see Amazon bookkeeping or Shopify bookkeeping.
Do I need my books in good shape first?
CFO support needs reliable books to build on. You don’t need to have everything sorted before the call—we’ll look at the books, identify any catch-up work, and figure out the right setup with you.
Do you work with Amazon and Shopify sellers?
Yes, we work with sellers on Amazon, Shopify, or both. We’ve worked with Amazon sellers since 2014 and focus on owners making inventory and advertising decisions.
Which option is right for me?
The monthly option includes the Monday cash forecast, weekly digest, and monthly P&L review. The every-two-weeks option adds more time reviewing financials and working through decisions; the weekly option provides hands-on financial review and decision support every week. We’ll talk through how much support you need on the call.
How do we start?
Book a 30-minute call using Book a call. We’ll look at your books and discuss the decisions in front of you. If it’s a fit, we’ll work out any cleanup needed and whether to start with bookkeeping, CFO support, or both.
“I’d been running my business for 10 years when it started falling apart, and I couldn’t understand why. I was losing sleep and had a third kid on the way. Jeff built a 13-week cash forecast and helped me dig out of the mess. We haven’t run out of cash or inventory since, and I’m paying myself an excellent salary. I’m amazed I stayed in business for a decade before finding him!”
Allen Walton