The Path to Omni-Channel Selling
To set the stage for everyone, “sales channel” is a generic term that refers to anyway to sell products on the internet. Channels break down into two very large categories - Marketplaces and Shopping Carts. Examples of marketplaces include Amazon, eBay, Walmart.com, Jet, and other places where sellers virtually assemble in one place to compete for customers. Shopping carts are curated experiences where the customer is buying from a single seller and might include custom websites, Shopify, BigCommerce, Magento, WooCommerce, or others.